If you’re just getting started as a travel agent, you might be wondering…

“Do I really need a brand? And what does that even mean when I’m just one person working from home?”

Here’s the truth: your brand isn’t about a logo or color scheme. It’s about how people feel when they come across your business.

And when your brand feels like you: clear, trustworthy, and genuine, you’ll attract the kind of clients you actually want to work with.

So how do you create that kind of brand?

Inside Module 2 of Travel Genius Coaching, I walk you through exactly how to build a personal, professional brand step-by-step. Here’s a sneak peek:

1. Start with Your Core Message

What do you want people to know about you right away? Are you a Disney-loving mom who helps other families plan magical trips? Are you a cruise expert who simplifies travel for busy professionals?

Your brand should tell that story in a sentence. 

2. Choose Visuals That Match Your Vibe

You don’t need a designer. But you do need consistency. Think about the feelings your visual style evokes, and make sure it matches your ideal client. 

Pick colors, fonts, and images that reflect your energy. Whether that’s warm and family-friendly, daring and adventurous, or modern and upscale, carry the vibe throughout your online presence. 

3. Set Up the Basics (Without Overcomplicating It)

A simple logo. A Canva-made email signature. A social media handle that matches your business name. These small touches go a long way in making you look polished and prepared. 

Most importantly: Don’t try to be someone else.

You don’t need to look like a big agency or mimic someone else's style. Your future clients will connect with you. When your brand reflects your personality and values, it becomes magnetic.

Ready to create a brand that feels like you and attracts clients who truly get you?

You don’t need a fancy website or a graphic designer on speed dial. You need a brand that feels like you.
Clear. Consistent. Confident.
One that speaks to the right clients and makes them say, “Yes, this is who I’ve been looking for.”

Inside Travel Genius Coaching, I’ll walk you step-by-step through building a personal brand that reflects your values, tells your story, and sets you up for long-term success. From your niche to your name, your messaging to your visuals, you’ll learn how to create a brand that’s both magnetic and manageable.

Curious what that looks like in action?

👉  Click here to watch a free course preview  and get a taste of what Travel Genius Coaching is all about: clear teaching, step-by-step guidance, and the kind of support that helps you build a business you love.