One of the most common questions I hear is, “Do people even use travel agents anymore?”

And I get it. With all the online booking tools out there, it might seem like our job is outdated. But the truth is, what travel agents actually do is more important than ever.

Because here’s the reality: vacation planning can feel overwhelming. The average person doesn’t have the time, knowledge, or access to sift through the fine print of every cruise line, resort, and guided tour on the market. That’s where we come in.

As travel advisors, we do far more than book trips. We curate experiences. We advocate when things go wrong. We simplify the process so our clients can relax and actually look forward to their vacation instead of stressing over every detail.

In Module 5 of the Travel Genius Coaching course, I talk about the “duty of care” we have to our clients and that includes more than just getting their flights and hotels lined up.

We’re responsible for understanding our clients’ needs, preferences, and limitations. That might mean choosing destinations with accessibility in mind, or helping them navigate new travel documentation requirements. It means offering insurance, tracking price drops, and stepping in as an advocate when a flight is canceled or a room isn’t what they expected.

We don’t just book and run. We stay with our clients through the whole process.

If you’re considering becoming a travel advisor, know this: you’re stepping into a role that matters. Your expertise brings ease to people’s lives. Your attention to detail protects their investments. Your support makes their memories possible.

This isn’t just a job, it’s a service. And when done well, it’s deeply rewarding for both you and your clients.

Ready to learn exactly how to do that? I walk you through every step inside Travel Genius Coaching. From understanding how the industry works to building workflows that wow your clients, you’ll learn everything you need to serve well and grow with confidence.

Let’s make you a travel genius too.